Page 71 - DP Vol 20 No 4 HR
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NEWS



            GOVERNMENT SEEKS DETAILS FROM DRUG COMPANIES ON FREEBIES TO DOCTORS

                          GIFTS TO DOCTORS AND TRAVEL SPONSORSHIP PROHIBITED AS PER 2024 REGULATIONS

              As the Covid pandemic swept across the country, Dolo-650 became   In the case of distributing free samples, the department has sought
           India’s most prescribed drug, selling over 3.5 billion pills since the   details of month, year, monetary value of the samples, details of
           outbreak in early 2020. Just as the pandemic was receding in the middle   recipient and domestic sales revenue of the particular drug. In the case
           of 2022, Dolo’s manufacturer Micro Labs Ltd found itself in the tax   of events, the authorities have asked for details including month, year,
           departments net for allegedly extending freebies worth Rs. 1,000 crores   total number of events and expenditure incurred.
           to doctors to prescribe the pain and fever reliever.                     The move comes after several pharmaceutical
              The government has decided to focus on the                          companies were found offering freebies,
           marketing practices of pharmaceutical firms amid                       prompting the government to notify the Uniform
           reports of these companies offering a range of                         Code for Pharmaceutical Marketing Practices
           freebies to doctors to promote their medicines.                        2024 (UCPMP) in March this year, which bans
           These  include  drugs  like  pain medications  and                     freebies to doctors for prescribing specific brands.
           antiobiotics routinely prescribed by dentists.                           Additionally the  UCPMP  also notes  that
              The department of pharmaceuticals has written                       paid travel, hotel stays, etc., should not be
           to pharma companies seeking expenditure details                        extended to doctors or their family members by
           on distribution of free samples, and expenses incurred on organizing   pharmaceutical companies or their representatives, unless the person
           conferences and workshops, as part of a broader initiative to curb   is a speaker for the event.
           unethical marketing practices. The particulars must be filed on ongoing   The Government has also asked pharma associations to appoint
           basis and mandatorily within two months of every financial year, the   nodal officers from each company to oversee the enforcement of the
           department said in a recent communication as published in The Mint.  Uniform Code for Pharmaceuticals Marketing Practices.




           MAHARASHTRA ENFORCES NEW POLICY          Global presence at IDS 2025: Looking forward
           FOR MBBS/BDS CANDIDATES: ONE-YEAR
           SOCIAL RESPONSIBILITY SERVICE AND RS     to around 2,000 exhibitors in Cologne
           10 LAKH PENALTY FOR LEAVING INDIA        The International Dental Show (IDS) is consolidating its
                                                    position as the world’s leading trade fair for the dental
           Maharashtra has announced a new policy   industry once again in 2025. Over 1,300 exhibitors,
           mandating a one-year compulsory social   including all of the important industry players, have
           responsibility  service  for  MBBS  and  BDS   confirmed their participation at the 41st edition that is
           students admitted to government and      being staged in Cologne from 25 to 29 March 2025. In
           municipal colleges, government-aided or   addition, around 500 participants are awaited in country
           unaided private institutions, or those receiving   pavilions from all continents. Once again the trade fair will
           government scholarships. The policy, effective   cover the entire spectrum of the dental world - from the
           for students  completing  their mandatory   dental and dental technology section, infection protection
           internships, also includes a requirement to sign   and maintenance, through to services, information, communication and organisation
           an undertaking to remain in India for five years   systems. Due to this entirety and the high number of innovations presented, IDS does
           post-degree, with a Rs 10 lakh penalty for non-  justice to its significance as a forward-looking trendsetter of the industry.
           compliance.                                In light of the global reach of IDS, Koelnmesse is expecting a high number of visitors
              The new regulation, specifies that students   again. As such, the trade fair organisation recommends that all of the visitors begin planning
           benefiting from fee reimbursements or    their visit in good time. The ticket shop will already be online in mid-November 2024. All
           scholarships  also  must  fulfill  this  service   tickets for IDS 2025 can exclusively be ordered online and will be issued as personalised
           obligation. This applies to admissions through   tickets. The visitors benefit from flexible ticket management that is tailor-made to satisfy
           various quotas, including GOI nominees, All   individual needs. The ticket can for instance be managed via the official IDS app, uploaded
           India quota, and state quota through NEET UG   into the smartphone wallet or printed out in the classic manner.
           from 2022 onward.                          From the beginning of March on, the online platform that accompanies the fair,
              The Brochure outlines that candidates   IDSconnect, will offer extended networking and preparation options. From learning
           who breach the commitment by leaving India   sessions, online seminars through to corporate and product presentations, the tool makes
           within five years will incur a non-refundable   manifold opportunities available so that the unique IDS feeling can be experienced beyond
           penalty of Rs 10 lakh.                   the exhibition halls prior to, during and after the trade fair.

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