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EDITOR HAS THE LAST WORD

The Impact of Social Media on Dental Practice

Lately, several younger colleagues have asked me about the relevance of having a presence on social
media. I sense that behind the curiosity lies a subtle fear of missing out—a concern that without a digital
presence, one might get left behind.

Let me say this: yes, social media can be a powerful tool. It allows you to showcase your work, educate
the public, and connect with both peers and patients. When used thoughtfully, it helps build visibility
and credibility.

In today’s digital age, social media is becoming an indispensable marketing tool for dental professionals,
especially those in private practice. Platforms like Instagram, Facebook, and TikTok offer dentists the
opportunity to highlight their expertise, connect with current and prospective patients, and grow their
practices. However, with increased visibility comes the responsibility to uphold ethical standards and
DR. SUSHANT UMRE maintain patient trust.

Social media enables dental professionals to market their services in a cost-effective manner. It helps
Beyond patient showcase successful treatments, educate the public on oral health, and build a sense of community.
engagement, social Engaging visuals—such as before-and-after photos, patient testimonials, and explainer videos—make
media fosters dentistry more relatable and less intimidating. These elements play a significant role in influencing
patient decisions and increasing treatment acceptance.
professional
growth. Dentists Beyond patient engagement, social media fosters professional growth. Dentists can participate in online
can participate in forums, attend virtual conferences, and follow evolving trends. Educational content—like oral hygiene
tips, myth-busting posts, and simplified explanations of complex procedures—empowers patients while
online forums, attend establishing the dentist’s credibility.
virtual conferences, However, the rise of digital marketing also presents ethical challenges. Patient privacy and consent are
and follow evolving paramount. Regulations from regulatory bodies like dental council of India demand that dentists obtain
trends. Educational written consent before sharing case photos or testimonials. Additionally, the temptation to exaggerate
content—like oral treatment results or promote cosmetic procedures over medically necessary ones can mislead patients
and erode trust.
hygiene tips, myth-
busting posts, The commercialization of dentistry through influencer-style content may lead to unrealistic expectations.
and simplified Aggressive marketing tactics and the manipulation of online reviews further complicate the balance
between ethical care and business promotion. Dentists must remember that trust, not just visibility, is
explanations the foundation of a sustainable practice.
of complex
procedures— To navigate these challenges, dental professionals should adopt a transparent and responsible approach
to online presence. Establishing clear social media guidelines, focusing on authentic content, and
empowers patients prioritizing patient education over hard selling are key. Testimonials and success stories should be
while establishing the truthful and supported by informed consent. Responding to feedback—both positive and negative—
with professionalism enhances credibility and patient loyalty.
dentist’s credibility.
Ultimately, when used strategically and ethically, social media is a powerful tool. It attracts new patients,
strengthens relationships with existing ones, and helps position the dentist as a trusted expert in the field.
A well-managed online presence not only boosts visibility but also reinforces a practice’s core values of
care, integrity, and patient-centred service.

The future of dentistry is undeniably digital—but ethical engagement must remain at the heart of every
post. But let’s not mistake it for a shortcut to success. No number of followers or flashy reels can replace
the foundation of relentless hard work, clinical excellence, and genuine patient care. Social media may
open doors, but it is your skill, integrity, and consistency that will sustain your journey. The best online
presence still needs to be backed by solid offline performance.

So if you choose to be active on social media, do it with purpose. Share knowledge. Stay authentic. And
above all, remember—success may sometimes be seen on a screen, but it is always built beyond it. n

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