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36 events DENTAL TECHNOLOGY, JANUARY-MARCH 2023

EXPODENT INDIA INTERNATIONAL, New Delhi 2022

Despite booth cancellations, Expodent lives upto expectations

15000 unique visitors; 950 booths; 300 companies

These figures above seemed an impossibility
barely a few days before the event as a spate of
booth cancellations put the entire event into
jeopardy. The cause – the new Medical Device
regulations which mandate that registration be
sought for all locations from where sales have
to be carried out including exhibitions. This
resulted in a number of companies backing out
of the event fearing no business at the exhibi-
tion.
It was ADITI (Association of Dental Industry
and Trade of India) that persisted and made
several representations to the authorities
include the Health Ministry and finally suc-
ceeded in getting permission for registration to
sell on site much to the relief of the trade.
Visitors were not disappointed as they wit-
nessed a galore of new products, offers and
services that were on offer at this mega-event
that continues to be the largest dental event in Ribbon cutting marks the inauguration of the event
All smiles - At the Ivoclar booth
the country. Kudos to the organizers as well as
the visitors for collectively making this show a
success.

Epitomised progress and innovation for decades MediMedia India has tied up with
College of Medicine and Dentistry,
Spotted - Dr. Mahesh and Meera Birmingham, UK and has introduced At the Waldent island
Verma at the Unicorn booth their implant programs in India.

A CHAT WITH ATSUSHI FUJIOKA, DIRECTOR MARKETING AND "There are certain
PRODUCT MANAGEMENT, GC ASIA product categories
where we have a sig-
During Expodent, New Delhi, we caught up with Mr. Fujioka at the GC Island
for a brief chat. nificant market share
in Japan and Europe
1. Please tell us a bit about yourself and your progression towards your current position at GC?
I have been with GC for over 20 years now. I joined in 1998 starting from sales and then moving but not so in India
to marketing. From there I moved to GC International as a Senior Manager. In 2020 I moved to
Singapore with the responsibility to market new products to the Asian market including India. I like the laboratory
have been working in this current capacity since then. segment. We intend
to penetrate the
2. What do you feel about the growth potential in Asia and specifically India?
For GC, India is a very important market and will continue to be so. Within Asia the Indian market Indian market in
is growing at a rapid pace and we as a company are quite successful here. But I still feel there is
potential for us to do even better and we intend to do that. Atsushi Fujioka, Director Marketing and Product Management, GC Asia with those categories, so
Sanjay Mahapatra, Director GC India and Dr. Chandramouli, Manager Scientific & that we are aligned
3. Any specific plans and strategies for India? Academic Affairs, GC India
There are certain product categories where we have a significant market share in Japan and with global sales."
Europe but not so in India. We intend to penetrate the Indian market in those categories, the lab
product segment for instance so that we are aligned with global sales. Also within GC India we
action became a problem as no personal contact with customers due to no
have impressive line of products including impression material, alginates and porcelain ceramics.
events and exhibitions. We also see that customer preferences have changed a
We intend to grow further in these categories.
bit and though exhibitions are an excellent way to meet customers but we need
presence on social media too to access more customers in India. Initially after
4. Please tell us about the challenges faced by GC Post Covid?
covid the situation was chaotic but now things are back on track and as far as
It was the same as with other dental companies like material shortage and global supply chain
GC India goes we have a strong team to support us.
disruption. Trying to shorten the shipment delivery time to India was a challenge. Customer inter-