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DENTAL TECHNOLOGY, JANUARY-MARCH 2025
exclusive interview 41

tists with world-class solutions, and this reinforces our commitment to
continue supporting Indian practitioners with even greater energy and Jeffrey Wang: Our first step is always ensuring that our customers —
purpose in the years ahead. the doctors — can get the products they need, when and where they
need them. Once that infrastructure is solid and we see sustained
MediMedia: Dentsply Sirona recently launched the VDW.ROTATE™ file demand, we look at localization strategies.
system in India. What inspired this launch, and how does it align with
the company's long-term vision for the Indian market? MediMedia: How do you see the global dental landscape evolving, and
what role will Dentsply Sirona play in shaping that future?
Rajinder Arora: The launch of VDW.ROTATE™ was a strategic deci-
sion rooted in a very real need we observed in the endodontic space. We Jeffrey Wang: The dental industry is on the cusp of a major transforma-
realized there was a specific segment of the market we hadn’t yet tion. AI, digital workflows, and smarter, more connected systems are
addressed effectively — a space where affordability and performance becoming the norm. As a company, we see ourselves not just keeping pace
were equally critical. After extensive evaluation, we found with this change, but driving it. Our mission is to ensure that cutting-edge
VDW.ROTATE™ to be the ideal solution. It fills that gap by offering a solutions are not confined to developed markets. Regions like South and
high-performing, reliable, and economically viable file system. With Southeast Asia are key to our strategy. That’s why we’re investing heavily
strong backing from our global and regional teams, we were able to bring in clinician education and digital tools — so dentists everywhere, includ-
this innovation to India with a pricing strategy that makes it accessible ing India, can access and benefit from the best in dental innovation.
to a broader base of practitioners.
Rajinder Arora: One of the most exciting aspects of this evolution is
Jeffrey Wang: From a broader emerging markets perspective, India is connectivity. Through platforms like DS Core, we’re aiming to bring diag-
a key focus area for us. Our strategies are always patient- and doctor-cen- nostics, planning, treatment data, and patient communication all into
tric. With VDW.ROTATE™, we aimed to reduce access barriers while still one integrated ecosystem. It’s about empowering practitioners with real-
maintaining our high standards of quality. It fits perfectly into our long- time, accessible tools that improve clinical outcomes and workflow effi-
term vision of expanding access to advanced dental care tools in emerg- ciency. That’s the kind of future we’re building.
ing markets through tailored innovation and thoughtful pricing.
MediMedia: Please tell us about the key strategies the company is
MediMedia: What are the key attributes of the VDW.ROTATE™ system focusing on to drive growth and innovation in the Indian market?
and how does it differ from your previous products in the endodontic
space? Jeffrey Wang: India is central to our growth strategy. Our approach
includes building strong, capable local teams who understand the mar-
Rajinder Arora: The VDW.ROTATE™ system brings together several ket nuances deeply. We’re also committed to ensuring resource allocation
critical advantages. It offers superior cutting efficiency and flexibility, — not just in terms of people, but also in terms of technology and prod-
both of which are essential for successful endodontic outcomes. But per- uct access. For us, India is not just a customer base; it’s a growth engine.
haps what truly sets it apart is its affordability — a factor we were very We want to make sure India is seen, heard, and supported at the global
conscious of when preparing for the Indian launch. With this system, level, because its potential is immense.
dentists no longer have to compromise between cost and performance.
It’s a product that ticks all the boxes: clinically effective, easy to adopt, Rajinder Arora: Absolutely. We believe that everything starts with the
and priced in a way that aligns with the realities of an Indian practice. right people. When we invest in our teams, it leads to better customer
experiences, more efficient operations, and ultimately, better patient out-
MediMedia: Could you tell us how Dentsply Sirona balances innova- comes. Education is another pillar of our strategy — we’re constantly
tion with affordability, especially in a relatively price-sensitive market bringing in global speakers, conducting hands-on training, and creating
like India? platforms that allow Indian clinicians to upgrade their skills and stay
ahead of the curve.
Rajinder Arora: That balance is possible only when you have a strong
support from your global and regional stakeholders — which we’re for- MediMedia: What can you tell us about implementing artificial intelli-
tunate to have. Our corporate teams understood the importance of offer- gence (AI) in your innovations and Dentsply Sirona’s position on AI tech-
ing key products at a competitive price point in India. We received spe- nology?
cial approvals and strategic flexibility to make that happen. It shows that
Dentsply Sirona is not just focused on innovation, but also on ensuring Jeffrey Wang: AI is no longer a future concept — it’s here, and it’s
that innovation reaches those who need it the most, in a manner that’s shaping every aspect of dentistry, from diagnostics and treatment plan-
practical and sustainable. ning to patient engagement. At Dentsply Sirona, we’re embracing this
shift by integrating AI into our solutions in meaningful ways. It’s about
Jeffrey Wang: It’s always a delicate balance — innovation, quality, and helping dentists make faster, more accurate decisions and simplifying
affordability. But it’s a challenge we take seriously. For us, quality is non- complex procedures. At Dentsply Sirona, we’re not only looking at AI —
negotiable. It’s what our 140-year legacy is built on. However, we are we’re focused on staying ahead with all kinds of innovations. This
continuously working to improve our manufacturing processes and sup- includes technologies like 3D printing, with solutions such as Primeprint.
ply chains so we can deliver that quality in a more cost-effective manner, We also have platforms like DS Core, which are designed to bring future
especially in value-sensitive markets like India. Our approach is not to technologies into our systems smoothly.
dilute innovation, but to make it more efficient and accessible. In the APAC region especially, we see AI becoming a powerful tool to
improve diagnosis and help doctors work more efficiently. It’s not just
MediMedia: Do you plan on opening a manufacturing base in India about keeping up with trends, but about making real improvements in
anytime soon? how dental care is delivered. We’re definitely planning to invest more in
this area, and AI will continue to be a big part of our innovation efforts
Rajinder Arora: We already have a manufacturing presence in at the corporate level.
Manesar where we produce Gutta Percha points and kit Spectrum prod-
ucts specifically designed for Indian customers. That said, our immediate Rajinder Arora: Along with AI, technologies like 3D printing and
priority with VDW.ROTATE™ was to bring the product to market and cloud-based platforms are rapidly transforming the landscape. DS Core is
make it available across India with speed and consistency. We’re always a great example — it’s a centralized digital hub that supports the full
evaluating future opportunities based on demand and strategic need. But clinical journey. Our vision is to make such innovations universally acces-
even without local manufacturing for this specific product, we’ve ensured sible. AI in particular holds massive promise — especially in diagnostics
that access and affordability are not compromised. and treatment planning — and we’re excited to lead that charge.