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EXCLUSIVE INTERVIEW

CELEBRATING 30 YEARS OF EXCELLENCE

IN INDIA: A CONVERSATION WITH

DENTSPLY SIRONA

As Dentsply Sirona marks three decades of their presence in India, MediMedia India had the privilege of sitting down with two key
individuals shaping the company’s vision in the region — Mr. Jeffrey Wang, Vice President and General Manager of Emerging Asia,
and Mr. Rajinder Arora, General Manager of India. In this exclusive conversation, they reflect on the company’s journey, strategic
direction, and groundbreaking innovations, including the recent launch of the VDW.ROTATE™ system.

MediMedia: Congratulations on 30 years of Dentsply Sirona India!
What does this milestone mean to the organization?

Jeffrey Wang: Thank you. Reaching our 30th anniversary in India is
a significant milestone — not just in terms of years, but in the legacy
we’ve built. It’s a reflection of our long-standing commitment to this
market and our investment in supporting the dental ecosystem here.
Over the years, we’ve gone beyond delivering high-quality dental
products. We have contributed to raising the standard of care through
innovation, education, and clinical excellence. It’s an honour to be a
part of this journey. We don’t just see ourselves as a business operating
in India — we’re proud to be partners in the growth of healthcare and
dental wellness in the country.

Rajinder Arora: I absolutely agree. Completing 30 years in a market as
dynamic as India speaks volumes about our consistency, customer trust,
and the value we deliver. It’s incredibly fulfilling to see our technologies
being used across the country — not just in metros, but in Tier 2 and
Tier 3 cities as well. Our goal has always been to empower dentists with
world-class solutions, and this reinforces our commitment to continue
supporting Indian practitioners with even greater energy and purpose
in the years ahead.

MediMedia: Dentsply Sirona recently launched the VDW.ROTATE™
file system in India. What inspired this launch, and how does it
align with the company’s long-term vision for the Indian market? while still maintaining our high standards of quality. It fits perfectly
into our long-term vision of expanding access to advanced dental care
Rajinder Arora: The launch of VDW.ROTATE™ was a strategic decision tools in emerging markets through tailored innovation and thoughtful
rooted in a very real need we observed in the endodontic space. We pricing.
realized there was a specific segment of the market we hadn’t yet
addressed effectively — a space where affordability and performance MediMedia: What are the key attributes of the VDW.ROTATE™
were equally critical. After extensive evaluation, we found VDW. system and how does it differ from your previous products in the
ROTATE™ to be the ideal solution. It fills that gap by offering a high- endodontic space?
performing, reliable, and economically viable file system. With strong Rajinder Arora: The VDW.ROTATE™ system brings together several
backing from our global and regional teams, we were able to bring this critical advantages. It offers superior cutting efficiency and flexibility,
innovation to India with a pricing strategy that makes it accessible to a both of which are essential for successful endodontic outcomes. But
broader base of practitioners. perhaps what truly sets it apart is its affordability — a factor we were
very conscious of when preparing for the Indian launch. With this
Jeffrey Wang: From a broader emerging markets perspective, India is system, dentists no longer have to compromise between cost and
a key focus area for us. Our strategies are always patient- and doctor- performance. It’s a product that ticks all the boxes: clinically effective,
centric. With VDW.ROTATE™, we aimed to reduce access barriers easy to adopt, and priced in a way that aligns with the realities of an

72 Dental Practice I March-April 2025 I Vol 21 No 2 Continued on Page 74