Page 76 - DP Vol 21 No1_Neat

NEWS

OZEMPIC MOUTH: DENTALKART LAUNCHES ‘BUYING GUIDE’ TO ENHANCE

WHAT DO WE AS PRODUCT DISCOVERY AND CUSTOMER EXPERIENCE
DENTISTS NEED TO To meet its commitment for customer deployment and scalability. It has
KNOW? centricity, Dentalkart has recently designed each guide in a structured
launched a ‘Buying Guide’ feature manner with specific treatment steps,
With the growing popularity of weight loss injections which is a curated step-wise shopping recommended products, expert inputs
especially among celebrities – popularly known under assistant to help dental professionals and optional educational resources.
the brand name of Ozempic– the common side effects make an informed purchase decision Further with dynamic product
of the medication have hit the headlines. to tackle complex product needs. mapping, the real-time association
Many users of Ozempic report noticeable volume Many dental professionals struggle of products is enhanced and the user
loss in the face, which can result in the formation of with identifying the right
fine lines, wrinkles, sagging skin, and jowls around combination of products
the mouth. This volume loss can also worsen the for a specific procedure.
appearance of existing fine lines, wrinkles, and skin With the newly launched
laxity contributing to a more aged smile and overall Buying Guide which
older look. features step-wise, expert-
Ozempic mouth refers to pronounced folds at the backed recommendations
corners of the mouth, as well as noticeable wrinkles on on several key procedures
the lips. This can lead to increased sagging of the face, in dentistry, there is a
as well as hollowing in the temples and lower cheek reduction in research
area (buccal region), creating a sunken and saggy fatigue and enhanced
appearance. product discovery
Patients should be made aware that these changes by dentists across all
can occur if they are on high doses of Ozempic for an specialities.
extended period – even as short as two months may be Delighted with the
enough to observe such effects. launch, Dr. Vikas Agarwal, Founder journey is made more seamless and
and CEO of Dentalkart said, “At personalized.
Dentalkart, we constantly engage Additionally, the new feature
in ways to enhance the customer integrates demo booking to help
shopping experience using strategic customers easily opt-in for updates
technology integration. With the or schedule product demos directly
launch of Buying Guide, we’re making within the guide. Furthermore, it
it easier for dental professionals to has strategically integrated smart
discover the right products at the right options like “Select All” and “Buy All”
time with expert guidance at every buttons to simplify and speed up bulk
stage of the purchase journey.” purchases.
Dentalkart rolled out the With an option for subscription,
development and testing of internal customers can directly receive real-
admin tools and configuration time updates via email about further
dashboards in phases to ensure smooth newly added buying guides.

MATCHA MOUTHWASH INHIBITS BACTERIA THAT CAUSES PERIODONTITIS

One of the chief bacterial culprits behind prevention and treatment of periodontitis,”
periodontitis is Porphyromonas gingivalis, the authors noted in the paper.
which colonizes biofilms on tooth surfaces Camellia sinensis is a green tea plant
and proliferates in deep periodontal pockets. that has long been studied for its potential
Matcha, a finely ground green tea powder antimicrobial effects against bacteria,
of Japanese origin, may help keep P. fungi and viruses. Matcha, which is used
gingivalis at bay. This week in Microbiology in traditional ceremonies in Japan and for
Spectrum, an open-access ASM journal, flavoring in beverages and sweets, is made
researchers in Japan report that matcha from raw leaves of C. sinensis.
inhibited the growth of P. gingivalis in lab The researchers note that this study
experiments. In addition, in a clinical study, supports the potential benefits of matcha
people who used matcha mouthwash showed saliva samples than at the start of the study. as part of a treatment plan for people with
significantly lower levels of P. gingivalis in “Matcha may have clinical applicability for periodontal disease.

76 Dental Practice I March-April 2025 I Vol 21 No 2